Too cute…
Posted by Stefan | Filed under bond beter leefmilieu, campaigns
This is Nuria, a good friend of mine’s daughter. This is how she goes to school, always. Goes to show that cycle chic really isn’t something you have to do a special effort for. Anyone can do this, anyone can be cycle chic, young or old, just by being himself or herself. And by riding your bike, of course.
Who doesn’t have a smile on his when seeing this photo? It really is all about those positive vibes.
And speaking of Smile + Bike: this weekend the new campaign image for Met Belgerinkel naar de Winkel 2010 was shot. And we were there! We will post some ‘making of’ photos soon enough.
Meanwhile see how Nuria is showing her friends at school last years incredibly succesful pannier – 16.500 people joined the campaign and ordered one.
Photos by Wouter
Tags: Met Belgerinkel naar de Winkel, smile + bike, Walter Van Beirendonck
