June 1st is the official start of ik kyoto, a campaign that wants companies to consider sustainable transport for their employees and commuters out of the car and into a more environmental, healthy or just plain social way of transport. Carpool, train, bus, by foot or on your bicycle.
Cycle chic – the concept, not the blog – is a huge part of this. Simply because a lot of people who have the opportunity to ride a bike to work, still aren’t doing it. Strange, cause the bicycle in a city environment is the most effective way to get from point A to B – from home to work.
And you can easily do it in whatever outfit you’re wearing for the office. Scared of breaking a sweat? Then you’re riding to fast. Cycle chic is about going at an easy pace. You’re still faster than that car next to you, stuck in traffic. And if not faster, you’ll be in a better mood, with a fresh and clear mind.
Even for the campaign image cycle chic literally came into the picture.
Here’s the campaign image:
And here’s the original studio shot of the stylish girl on the bicycle:
2 Responses to “Ik kyoto”
May 26th, 2010 at 14:44
Hi, the kyoto webpage in english?
Stefan Vanthuyne Says:
May 26th, 2010 at 15:03
Since the campaign is organised in and aimed at the flandres region of Belgium, the website is only in Dutch. Sorry! But we have document of last years campaign that I can send you through e-mail if you want. ik kyoto is just a little different this year, but the concept idea pretty much is the same.