Also at Velo-city, we hooked up with Mikael Colville-Andersen from Copenhagen Cycle Chic, the blog that inspired this one.
Mikael is the ultimate Cycle Chic and bike ambassador. Because he’s real and authentic. And a fun guy. His story on the subject of bicycle marketing is: Copenhagen is one the richest cities in the world, yet there are 500.000 bikers. How come? Answer: infrastructure. If you build it, they – the bicycles – will come. Cities need to step up and take responsability. Mikael: ‘They don’t even need to build the Garden of Eden. Starting of with a nice little park of Eden is just as good.’ And Copenhagen is the perfect example.
Just like Guillaume Van der Stighelen, he sees great opportunities for bicycle manufacturers. Right now they are to focused on earning money by aiming all their marketing at sports. But by doing so, the sports industry is pulling cycling away from normal city life. And that is another crying shame.
Mikael believes cycling is the normal thing to do. You don’t need anything special to ride. No special gear, no special clothes. Just a bicycle, and in the end, it doesn’t even matter which bicycle. Just be you. Do what comes natural and what feels good. Choose style over speed.
Could it really be just that simple and are all of us here just missing the point?