The golden bike

And she deserves a golden bike, beautiful outfit combined with the perfect accesoires.

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To spring or not to spring?

So fellow blogger Stefan wrote me this mail about spring being here and no more scarfs in pictures, etc.
OK, but if only this wasn’t Belgium and the weather is constantly evolving from hot to cold and back again.
Today I was in Ghent and I really wanted to take pictures of skirts, T-shirts, short trousers, sandals, etc…
I hope, Stefan, that this will do the trick as well…

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Belgerinkel 2010 – get loaded

Belgerinkel’s got a brand new bag! Yep, folks. For the Met Belgerinkel naar de Winkel- campaign of 2010 Bond Beter Leefmilieu decided not to change a winning recipe.

After the huge success of last years bicycle pannier, Belgerinkel is launching a new one: bigger and better. Bigger, cause it’s a double one. Better, because personally I prefer this design to last years.

Like last edition, the pannier is designed by Walter Van Beirendonck and produced by Basil. And also like last time, they’re very exclusive. Again they’re not for sale in stores. You want one? Join the campaign!

This year the campaign is about how much you can transport on a bike when you’re shopping. Studies show that 70% of people are not willing to take the bike to the shop because you can’t transport a lot.

So Belgerinkel is trying to prove all of them wrong. And with good reason. These day cargo bikes and postal bikes, to name a couple, are gaining more and more popularity. They’re not only cool as bleep, they’re also extremely practical.

And by presenting this double bicycle bag, Belgerinkel is encouraging everybody to get loaded. Heavily. Fashionably.

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Zebra on zebra

Okay, this is not really the kosher way to ride, but there are a couple of things that speak in her defence:

1) It’s Brussels. ‘nough said.
2) When you’re in that riding zone, you sometimes feel like you own the city. And then you fly by wherever you see a passage. It’s hard to resist, and hard to be crossed – get it? – about it if you ask me.
3) It makes for a cool photo.

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Blond zebra

This is probably one of my favorite photos on this blog.

Loving the zebra stripes on the pannier.

Copenhagen?

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Smile + Bike

In case you haven’t heard yet – if you haven’t, I wouldn’t admit to it – we just wanted to let you all know that Antwerp fashion icon Walter Van Beirendonck has designed a funky bicycle bag for Bond Beter Leefmilieu’s bicycle promotion campaign Met Belgerinkel naar de Winkel.

smile + bike

What’s really clever about this bag, is that you can attach it to your bike, but you can just as easily drop it around your shoulder. And that makes shopping much more comfortable, cause you don’t need plastic bags to get your groceries to your bike. Ha!

Mind you, this is a very, very limited edition bag. It will not be available in the stores. To get your hands on one, you have to participate in the campaign, which is easy: you ride your bike to your local participating shop. Each time you do that, you get a stamp on your card. 8 stamps + 14 euro’s will get you this limited edition bag.

6 stamps automatically enters you in in a competition to win an exclusive Smile+Bike-bicycle by Oxford.

fietsen_2

The campaign kicks off on May 16, at the fashion event Naked in Antwerp.

Stay tuned at www.belgerinkel.be to get all the latest news.

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