Belgerinkel in Gent!
Posted by Stefan | Filed under Ghent
Uitstekend nieuws voor de Gentenaren, want na enige jaren geen campagne gehad te hebben in hun stad, neemt een van de grootste fietssteden in Vlaanderen opnieuw deel aan Met Belgerinkel naar de Winkel – wat dan weer de grootste en bovendien gezelligste fietscampagne van Vlaanderen is.
Check alvast het campagnebeeld – Gentenaars herkennen ongetwijfeld het straatje – en lees er meer over onderaan deze post.
Elk jaar in mei moedigt de campagne iedereen aan om te winkelen met de fiets en bij de handelaars en dienstverleners in de buurt. Elke editie koppelen we hieraan een thema. Dit jaar gaat Belgerinkel lekker retro en volledig vintage. Nostalgie naar de good old days toen iedereen nog de fiets nam…
Wie van 5 mei tot 9 juni 2012 boodschappen doet met de fiets, krijgt in elke deelnemende winkel een stempel op de spaarkaart. Met een volle spaarkaart maak je in elke gemeente kans op een unieke Belgerinkel-fiets van het stijlvolle Belgische merk Achielle en andere mooie prijzen. Fietsers die een volle spaarkaart hebben verzameld kunnen ook sparen voor een retro rieten fietsmandje van Who’s That Girl.
Meedoen is overduidelijk de boodschap!
Tags: campagne, campaign, gent, Ghent, Met Belgerinkel naar de Winkel, retro, vintage
Look
Posted by Stefan | Filed under abroad, campaigns
This is a billboard for a New York City safety campaign by NYCBSC, called LOOK. The New York City Bicycle Safety Coalition was formed in 2006 in response to a 40% increase in cyclist fatalities over the prior year in the five boroughs.
I really like the simple but effective tone in this campaign. Instead of promoting helmet wear and basically telling the cyclist that his safety is his own responsiblity and concern – though luck if you have an accident, you wanted to ride a bike! – this campaign is simply asking everybody that engages in the chaotic city traffic to keep their eyes open and look. Look out for one another.
People’s safety in city traffic – be it cyclists, pedestrians or even car drivers – is and always should be most definitely a shared responsibility.
It’s about keeping an eye out for each other. Wouldn’t you feel much safer and comfortable on your bike in any major city if you knew there was a mutual respect and concern for your well being? I know I would.
Tags: campaign, LOOK, New York City, safety
Ik kyoto
Posted by Stefan | Filed under bond beter leefmilieu, campaigns
June 1st is the official start of ik kyoto, a campaign that wants companies to consider sustainable transport for their employees and commuters out of the car and into a more environmental, healthy or just plain social way of transport. Carpool, train, bus, by foot or on your bicycle.
Cycle chic – the concept, not the blog – is a huge part of this. Simply because a lot of people who have the opportunity to ride a bike to work, still aren’t doing it. Strange, cause the bicycle in a city environment is the most effective way to get from point A to B – from home to work.
And you can easily do it in whatever outfit you’re wearing for the office. Scared of breaking a sweat? Then you’re riding to fast. Cycle chic is about going at an easy pace. You’re still faster than that car next to you, stuck in traffic. And if not faster, you’ll be in a better mood, with a fresh and clear mind.
And if you’re a CEO, then it is the coolest statement you can make. Seriously, see what Guillaume Van der Stighelen, CEO of leading communications agency Duval Guillaume has to say about it.
Even for the campaign image cycle chic literally came into the picture.
Here’s the campaign image:
And here’s the original studio shot of the stylish girl on the bicycle:
Tags: bond beter leefmilieu, campaign, commuting, ik kyoto
16.500
Posted by Stefan | Filed under bond beter leefmilieu, campaigns, Leuven
Fall is here. And it’s raining hard today.
Good news though: yesterday Bond Beter Leefmilieu sent out a press release about the results of their Met Belgerinkel naar de Winkel- campaign, or Ring your Bicycle Bell to the Shop – the reason we started this blog in the first place.
As you may or may not remember, this pannier was the center of the campaign: 
People who participated in the campaign could save for this exclusive pannier, designed by fashiondesigner Walter Van Beirendonck.
The results: from May 16 ’till June 20 no less than 175.000 people rode their bicycle to the shop and an absolutely smashing 16.500 – I repeat 16.500! – panniers were ordered. That, ladies and gents, is a hell of a lot.
We’d like to thank you very much for participating and giving cycling as a normal everyday habit the good name it deserves.
We are looking forward to seeing all of these 16.500 pannier in the city streets!
Missed out on one? Don’t worry, next year there’s gonna be a new Belgerinkel-campaign, but as you will understand, we can’t spill all the goods just yet.
Untill then, and even though it’s fall, just put on a smile and go out and ride to get your daily groceries. Just like this wonderful woman, captured by our good old buddy Wouter.
photo Wouter
UPDATE: As you can read in the comments below, our stunningly cycle chic friend txell from Barcelona spotted one of our panniers at the Cycle Tourism Congress in Costa Brava.
Here’s her photo:
photo by txell
Tags: bond beter leefmilieu, campaign, Leuven, Met Belgerinkel naar de Winkel, Walter Van Beirendonck
Smile+Bike bag on CNN
Posted by | Filed under abroad, Antwerp, Brussels, campaigns, Ghent, video
Remember “Met Belgerinkel naar de Winkel”? The campaign that started Cyclechic.be? Maybe you remeber the bikebag that was specialy designed for this year’s campaign. Our Friends at Copenhagencyclechic.com did and sent us this CNN-video link
Thanks for the free publicity! And thumbs up for the Europian Union.
BTW did you know that today the Europian Mobility Week starts? This week is all about sustainable mobility, bus, train, subway and of course our beloved bike. On the 20th of september a few Belgium cities will be car-free. Jippiiee! Cyclers all around you’re welcome in Brussels, Antwerp, Bruges and Ghent.
Tags: abroad, Antwerp, Brussels, campaign, Ghent
I kyoto, you kyoto
Posted by Stefan | Filed under bond beter leefmilieu, campaigns
Are you a comuting cyclist or a cycling comuter? Either way, if your company is participating in ik kyoto, so can you!
As of today you can register online and starting May 4 you can write down all your kyoto-kilometers. By doing so you are proving the world that the car is not the only – let alone the coolest – way to ride to work.
Plus: you can win some cool prizes.
Read all about it – and register! – on www.ikkyoto.be.
We’ll post more about this campaign in the beginning of May, with a special assignment for all participators of ik kyoto.
Tags: bond beter leefmilieu, campaign, comute, ik kyoto, work
Smile + Bike
Posted by Stefan | Filed under bond beter leefmilieu, campaigns
In case you haven’t heard yet – if you haven’t, I wouldn’t admit to it – we just wanted to let you all know that Antwerp fashion icon Walter Van Beirendonck has designed a funky bicycle bag for Bond Beter Leefmilieu’s bicycle promotion campaign Met Belgerinkel naar de Winkel.
What’s really clever about this bag, is that you can attach it to your bike, but you can just as easily drop it around your shoulder. And that makes shopping much more comfortable, cause you don’t need plastic bags to get your groceries to your bike. Ha!
Mind you, this is a very, very limited edition bag. It will not be available in the stores. To get your hands on one, you have to participate in the campaign, which is easy: you ride your bike to your local participating shop. Each time you do that, you get a stamp on your card. 8 stamps + 14 euro’s will get you this limited edition bag.
6 stamps automatically enters you in in a competition to win an exclusive Smile+Bike-bicycle by Oxford.
The campaign kicks off on May 16, at the fashion event Naked in Antwerp.
Stay tuned at www.belgerinkel.be to get all the latest news.
Tags: bicycle bag, bond beter leefmilieu, campaign, fashion, Met Belgerinkel naar de Winkel, oxford, smile + bike, Walter Van Beirendonck
Dress up when you ride
Posted by Stefan | Filed under campaigns, Ghent
You’ve probably seen them around Ghent these days: the posters that ask you to dress up when you ride your bike. We very much agree with this baseline. Because people who dress up get noticed.
And that is what this campaign by the city of Ghent, running for the third year now, is all about: being VISIBLE in traffic. And who are we to argue with a statement like that! So use lights and reflectors. And use them in an original and clever way.
From November 16 ’till 29 – still pretty far away, we know – Fietsersbond will be doing check-ups in the streets and they will be fixing broken lights. For FREE.
So dress up! And dress up cyclechic-style while you’re at it.
Tags: campaign, dress up, Ghent, visibility
