The Copenhagen Wheel Project
Posted by Stijn | Filed under abroad, design
Notice the red smartie in the back wheel of this bicycle? It transforms ordinary bicycles quickly into hybrid e-bikes and also functions as a mobile sensing unit. Excuse me? Indeed, the smartie captures the energy dissipated while cycling and braking and saves it for when you need a bit of a boost. But it also maps and tracks pollution levels, traffic congestion, and road conditions in real-time.
How? It’s controlled by your smart phone (like e.g. I-Phone). You can use it to unlock and lock your bike, change gears and select how much the motor assists you. As you cycle, the wheel’s sensing unit is also capturing your effort level and information about your surroundings, including road conditions, carbon monoxide, NOx, noise, ambient temperature and relative humidity.
Tags: copenhagen, design, electric bike, i-phone
Interview with that guy from Copenhagen Cycle Chic
Posted by Stefan | Filed under video
By Australian filmmaker Mike Rubbo. And in case you were wondering, the guy from Copenhagen Cycle Chic is still Mikael Colville-Andersen.
Tags: copenhagen, mikael colville-andersen, mike rubbo, video
Think globally, act locally
Posted by Joost | Filed under abroad
Today the future of the world lays in the hands of our leaders. In Copenhagen they will decide if our children and our children’s children ,… will live on the same planet as we live today. Therefore as an ode to the great almighty cyclechic city of Copenhagen some stylish bikers from our friends at copenhagencyclechic.com
CopenhagenCycleChic.com
Copenhagencyclechic.com
Copenhagencyclechic.com
and let me say I love their work and I love Copenhagen, they’re a example for all of us.
Tags: copenhagen
Some new press… with a little twist
Posted by Stefan | Filed under press
We got some new press. Go to the press page to see it.
One mention in an article on Cyclistas – gotta love that word! – in De Morgen.
But this one has a little twist to it, cause it’s about the rise of so called specialised stores for cycle chic people. Which is cool, for marketeers, but in a way exactly the opposite of what the whole cycle chic movement is about, and that is not needing any special outfit to ride a bicycle. Just what’s in your closet.
Coincidence or not, Mikael from Copenhagencyclechic, who is also mentioned in the story, has written a razor sharp comment on this ‘new phenomena’. An excellent read, I do say.
image courtesy of copenhagencyclechic
Some folks still don’t get the idea of cycle chic, I guess. And that is that there really is none. It’s just normal. Nothing special. Both the cyclistas interviewed in the article however do get it. They both say they would never visit such a specialised store. One even says: ‘I think it’s typical that cycling gets commercially exploited (…) but I don’t need it.’
Good girls! And a good message to end the article, so all is good.
Here is Anneloes Van Osselaer, the girl I quoted:
photo Tim Dirven
Tags: copenhagen, De Morgen, press
Happy Birthday Copenhagencyclechic!
Posted by Stefan | Filed under abroad
More birthdays!
Since being late is fashionable – or so we are told, here is huge shout out to two years of the original cycle chic deliciousness, straight from Copenhagen.
photo Copenhagencyclechic
Tags: birthday, copenhagen
Velo-city, part II: Lounging with Mikael
Posted by Stefan | Filed under Brussels, marketing
Mikael from Copenhagen Cycle Chic
Also at Velo-city, we hooked up with Mikael Colville-Andersen from Copenhagen Cycle Chic, the blog that inspired this one.
Mikael is the ultimate Cycle Chic and bike ambassador. Because he’s real and authentic. And a fun guy. His story on the subject of bicycle marketing is: Copenhagen is one the richest cities in the world, yet there are 500.000 bikers. How come? Answer: infrastructure. If you build it, they – the bicycles – will come. Cities need to step up and take responsability. Mikael: ‘They don’t even need to build the Garden of Eden. Starting of with a nice little park of Eden is just as good.’ And Copenhagen is the perfect example.
Just like Guillaume Van der Stighelen, he sees great opportunities for bicycle manufacturers. Right now they are to focused on earning money by aiming all their marketing at sports. But by doing so, the sports industry is pulling cycling away from normal city life. And that is another crying shame.
Mikael believes cycling is the normal thing to do. You don’t need anything special to ride. No special gear, no special clothes. Just a bicycle, and in the end, it doesn’t even matter which bicycle. Just be you. Do what comes natural and what feels good. Choose style over speed.
Could it really be just that simple and are all of us here just missing the point?
Mikael from Copenhagen Cycle Chic
Tags: copenhagen, Cycle Chic, marketing, mikael colville-andersen
